Enabling Break Through Design Thinking

This link below from Jeanne Liedtka at the University of Virginia's Darden Graduate School of Business provides useful, practical tools and tips for incorporating Design Thinking into areas such as product/service design or customer/user experience processes.

One observation from clients using Design Thinking is that leadership, often those that sponsor these initiatives, are uncomfortable with the risk that often accompanies truly break through change. As a result, the more innovative ideas get diluted or killed often leaving team members disenchanted from the lost opportunity.

While I get that people want to be seen doing the "right thing" by using new techniques, the one's that have the courage to embrace and enable break through thinking & change (particularly in the C Suite) will gain competitive advantage.  Fact of the matter is that most organizations are only comfortable with incremental change.

Source: http://executive.darden.virginia.edu/ee_dt...